Press Kit
Press & Media
For review copies, interview requests, speaking inquiries, or any other media needs, reach out via the contact form.
Book facts
- Title
- Birding Thinking
- Author
- Eric Gallardo
- Publisher
- Independent (KDP)
- Publication Date
- 2026
- Formats
- Kindle eBook · Paperback
- Length
- ~20,500 words
- Categories
- Business / Innovation · Personal Development
- ISBN (paperback)
- To be assigned
- ASIN (Kindle)
- To be assigned
One-paragraph description
Birding Thinking is a practical business framework that borrows from the discipline of birdwatching to teach professionals how to observe before they act. Built around a 3×3 structure — 3 Knows, 3 Tools, and 3 Actions — it gives readers a repeatable process for identifying the right problems, building the right knowledge base, and moving with precision instead of speed. Written for a broad, non-technical audience across industries, it is especially relevant in a moment when AI tools are amplifying what individuals can execute — making the skill of knowing what to do more valuable than ever.
The pitch
Conversation angles Eric can speak to.
The observation gap in innovation
Why most frameworks skip the most important step, and what happens when you add it back.
AI as a flashlight, not a compass
How AI changes execution but not direction, and why the ability to observe and identify the right problem is the defining skill of the AI era.
Birdwatching as a business discipline
The unexpected skill that professional birdwatchers develop that makes them better at everything else.
For early-career professionals
What no MBA teaches you about noticing before acting.
Author bios
Short
Eric Gallardo is a digital technology and innovation leader with 25+ years of experience across industries worldwide. He is the author of Birding Thinking, a practical framework that uses the discipline of birdwatching to help professionals spot the right opportunities before they act. He lives in Cary, North Carolina.
Long
Eric Gallardo grew up in São Paulo, Brazil, where his father’s love of nature — fishing, hiking, the quiet of the forest on weekends — shaped how he sees the world. He spent more than 25 years building expertise in digital strategy, marketing technology, and AI-driven business transformation across industries and geographies. When birdwatching found him — by accident, through a video camera and a yellow bird he’d never noticed before — he realized the skills that make a great birder are exactly the skills that make a great problem-solver. Birding Thinking is that realization turned into a framework anyone can use. He lives in Cary, North Carolina, with his family.
Key quotes from the book
The birder who finds the rare bird isn’t the one who runs through the forest. It’s the one who learned to look before they walked.
Most innovation methods focus on the exciting parts — coming up with ideas and quickly testing them. But what if we’re generating ideas for the wrong problems?
AI can do the work. It cannot tell you which bird to find. That part is still yours.
Spot your bird.
Contact
Media & Press
Use the contact form to get in touch.
Speaking & Events
Use the contact form to get in touch.
Bulk Orders / Teams
Use the contact form to get in touch.